You can stand out and stand for somethin’.
Call it core values or business philosophy (!). I simply call it my ten things. What do you believe as business and as a real person? Please keep management and marketing speak to a minimum, OK, I sometimes fail there. Only put down stuff you all believe in. Only write things you feel comfortably being held accountable to. Only put down stuff that people would recognise you for.
Tell People about them.
Be Proud of your Core Values
Go on I dare you….Stand for Somethin’